Why the tag?

Posted in Change the Story by christy winston on November 16, 2011

What’s that thing hanging down on the shirt I just bought, let me just cut it off and throw it away so I can wear this super comfy v-neck tee. NO! DON’T THROW IT IN THE TRASH!  That tag is the KEY to help change the story for underprivileged children around the world. ever/after will donate 25% of the net profit to each garment to one of three causes on your behalf: Loving Hearts Babies Home in Uganda, Minnie Street Learning Center, and Rojo Gomez in Mexico.

It is so easy, how could you not! It takes 2 minutes and 37 seconds, we timed it! Just 5 easy steps:

•    Go to http://www.everafterclothing.com/
•    Click on “change the story”
•    Scratch off the code on your ever/after change the story CARD
•    Enter the scratch off code exactly as it appears on the card
•    Click redeem

A huge aspect of ever/after is to get the children involved in giving back. Our goal is that children wearing our brand realize that helping others can extend to all areas of our lives, even the clothing we buy. So when you are entering your scratch off code online, take your daughter, son, niece, nephew, and cousin, whoever it might be, take them with you. Have them enter the code online, and show them how they are helping to change the story.


One Response

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  1. kati said, on November 16, 2011 at 1:08 pm

    ever’s hair is getting so long! gorgeous. great idea.

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