ever/after asks SWEDART, “How do you change the story?”

Posted in Change the Story, Favorite Brands by christy winston on June 21, 2010
ever after loves swedart

Ever's best friend and his mom sporting their bracelets and ever/after

A wrist full of SWEDART bracelets is an ever/after must have.  I love the way it gives a simple outfit just the right amount of “edge.”  Just by dressing your wrist you go from plain-jane to stylista!  I rarely find brands that make something I love to wear myself that also make it Ever-size.  Hence, why we created ever/after!  However, I was ecstatic to find that SWEDART makes the same incredibly cool bracelets for the wee ones too!!!  Why companies feel like they have to make everything look silly for kids is beyond me.  But with SWEDART, the same uber cool look and style is preserved across the whole brand (no fairy princess or choo choo train charms on the kids sizes…whoo hoo!)!!  We not only love SWEDART for the their extremely cool edgy style, but like everything we have a love affair with they have a deeper purpose!  They are helping to preserve and support an indigenous culture.  Margareta’s passion for her brand is contagious so I’ll let her tell you more about SWEDART’s unique product and mission herself…

Margareta – SWEDART

SWEDART products are the result of a 10,000-year-old reindeer herding culture that has been kept alive by the indigenous Sami People of northern Scandinavia. How exotic is that?! Our products are made in northern Sweden from vegetable-tanned reindeer leather, reindeer antlers, Arctic wood, and a unique spun-pewter wire with 4% silver invented by the Sami.

I grew up in northern Sweden. My passion for Sami art led me to start SWEDART four years ago in Boston. I am honored to work with a small group of very skilled, handpicked Swedish artisans. SWEDART leather jewelry is exotic, ethnic, unique, exclusive, comfortable, beautiful, hard-to-find, high quality, and a hot fashion accessory (one fashion article called it “the new luxury fashion trend”) worn by celebrities as well as fashion-minded men and women all over the globe.

Today there is great concern for the survival of the Sami culture as the number of reindeer-herding Sami in northern Scandinavia is dwindling. As a result, the materials and skills required to produce Sami crafts are gradually vanishing. It is my hope that with SWEDART ‘s contributions to the Sami culture–through promotion, job creation and awareness campaigns–I can help sustain this highly unique culture and the breathtaking art that it produces.

Check out the latest SWEDART jewelry and more info about the Sami at www.swedart.com or www.swedart.etsy.com. Every piece of SWEDART jewelry comes with a description of the materials and background. A new collection of SWEDART Lapland bracelets with PEARLS and Swarovski crystals in the brilliant colors of Northern Lights and the Midnight Sun were launched on SWEDART’s Facebook Page a few weeks ago and the response from customers has been tremendous!

I am SO fortunate to work every day with products I love and feel passionate about. To me, Sami handicraft is so stunning and radiant that it melts my heart to look at. Knowing that my work also creates job opportunities for a small indigenous population above the Arctic Circle in Sweden is a blessing that I am indeed thankful for.

For the same reason, I am honored to participate in ever/after’s mission to Choose a Cause and Change the Story. ever/after will surely touch many lives in the years ahead.
For more information about SWEDART visit:


ever/after purchase for purpose

Posted in Favorite Brands, Simply Living by christy winston on May 21, 2010

ever after

ever/after loves a purchase with a purpose.  A refreshing trend is sweeping over retail, inspiring people to be about more than just the bottom line.  We were inspired, and created a casually cool kids clothing line using premium fabrics that gives 25% of the profit from each garment you buy to the children’s charity of your choice.  We believe helping others can extend to all areas of our lives, even the clothing we buy.  We’ve made some lifestyle changes as we begin this new adventure.  We want each purchase to be meaningful.  How awesome is it that you can dress your kids in clothes you’d actually where yourself and change the story of a child in need all at once!?  You can reverse the effects of neglect for an abandoned baby, empower an at risk child to overcome academic challenges, or provide a place of refuge for a whole village–all from one totally rad baby vneck t-shirt!  We’ve discovered incredibly cool people creating their own products with a purpose.  I think it’s so cool that we can accessorize Ever’s ever/after baby vneck t-shirt and boyfriend fleece shorts with a beanie that provides income for women in Uganda, a bracelet that supports the indigenous Sami People of northern Scandinavia, and shoes that provide an equal pair for a child in need!!  Now that’s consumerism at its best!  Check out some of our favorite brands and the amazing things they’re doing in the world:

Krochet Kids Int. – http://www.krochetkids.org/home.php

SwedArt – http://swedart.com/

31Bits – http://31bits.com/

Toms Shoes – http://www.toms.com/

This is one nice piece of flair…

Posted in Favorite Brands by christy winston on May 4, 2010

Boon Flair High ChairBoon Flair High ChairBoon Flair High Chair

Feast  your eyes on this little beauty that Boon Inc. so generously donated for the ever/after launch silent auction!  It’s probably the coolest highchair we’ve ever seen and our new favorite must-have.  The Flair High Chair will catch your eye everywhere from posh little baby-only eateries (yes, they do exist!) to pretty much every family’s kitchen in southern California.  We no longer have to sacrifice good style or settle for the “choo-choo train print” because it was more neutral than the “abc, 123” pattern!  Boon doesn’t just offer a totally rad product–they have a heart for kids in need.  They are committed to donating 10% of profits to charities specifically benefiting children in need.  Thank you to Boon for being about more than the bottom line and inspiring others in the industry to do the same.  Buy Boon and change lives of children in need!