ever/after on RedRoverStyle.com

Posted in Launch by christy winston on July 23, 2010

Check out ever/after’s feature on one of the hottest online magazines!  RedRoverStyle.com is a lifestyle + charity magazine that bridges the gap between fashion and philanthropy.  It is a network for those in the fashion industry with a passion for using their talents to put others before themselves.  We love the Rovers and we know you will too!

Check out the article and tell a friend!


ever/after launches line at Lisa Kline

Posted in Launch by christy winston on June 9, 2010

ever/after at Lisa Kline

Okay so we’ve kept you in suspense long enough…We are excited to announce the launch of ever/after at Lisa Kline this month!!!!  We couldn’t be more stoked to offer ever/after on the famed Robertson Blvd. in Los Angeles.  Lisa Kline is the one that pioneered this hip shopping hot spot and continues to be the style leader among the stores in the area.  We have been pinching ourselves ever since we rolled our little rack of cool kids clothes down Robertson to our first ever boutique appointment.  Walking up to the store, you immediately recognize it from the magazine photos of shopping celebrity moms like Heidi Klum and Denise Richards. Lisa Kline Kids carries only the coolest kids clothes–some up and coming brands and some that are already established.  Pinch! Pinch!

Launch event success!

Posted in Launch by christy winston on April 30, 2010

We did it!  And by “we” I mean Gary, me, and every able body and willing heart in the vicinity!  There are no words to describe the thanks we have for our friends and family that made the launch event not only possible, but AMAZING.  Our volunteers worked selflessly on this launch as if it were their own.  It was so humbling to accept that kind of help and we’re finding it difficult to express the depth of our thankfulness.  Thank you to all who attended…you’re support and passion for the brand was overwhelming!  Special thanks to Krochet Kids and Beverly Hills Lifestyle magazine–you guys rock!

The event was such a success not only for ever/after, but most importantly for our partner charities.  We have an awesome item remaining from the silent auction and we’d like to take this opportunity to raise more funds for Loving Hearts Babies Home, Minnie Street Community Center and the village of Rojo Gomez, Mexico.  We’re going to give you all the chance to bid on this final item here on our blog:

Michael Jordan Flight School, (session 2 dates: August 6th – August 10th) held at The University of California, Santa Barbara.  Tuition Includes Room, meals, medical care, basketball instruction, one MJFS Poster, camp t-shirt, color team photo with Michael Jordan, certificate of participation, player evaluation card and tons of fun.  Michael Jordan will be in attendance on four of the five camp days (each session) conducting personal lectures, interacting with the campers, refereeing random games, taking team photos, and signing one personal autograph per camper.
(co-ed & for ages 7-18) Value of $760

We’ll start the bidding at $200. How often to you get to change a child’s life and meet Michael Jordan?!?!  Please email bids to press@everafterclothing.com by May 4th 9 am PST.

We’ll be keeping you posted on more updates from the launch event and other going’s on…be sure to check back in and refer a friend!  Also check out some of the pictures from last night’s event…

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Launch Party + Charity Benefit This Week!

Posted in Launch, Uncategorized by christy winston on April 24, 2010

Wow, this is really happening! We’ve been working on this brand for almost 2 years now and we’re actually launching it in just a few days. One word. Surreal. This is right up there with our wedding and Ever’s birth.
The launch event will be at Alta in Newport Beach just down the street from our studio. We’ll kick things off with live music, light eats, and the silent auction at 7pm. Look forward to tours of our studio/corporate office/distribution center/what have you…cool clothes…great company…good times.
If you can’t make it, we’ll let you know how it goes and you can still get in on the action by visiting our website: http://www.everafterclothing.com